All Analytics in California
Direct Connection
Service Area: We provide services nationally.
Category Details (click to view)
Direct Connection's Sr. Analytics team is ready to review your organizations campaigns from concept to results and provide back to you a performance analysis study of what worked and did not. Was the envelope teaser off? Did you miss the mark with the offer and call to action? Perhaps you used the wrong photo?
We will do a deep dive into the past "control" packages and test packages you have to identify new and exciting offers that will generate a higher ROI for your organization.
Direct Connection is well versed in reviewing your brand and message to make sure your on point and communicating with your donors and constituents in the most effective manner possible. From our review we will prepare a study and recommendations on the best course in moving forward to get the message out as strongly as possible.
Direct Connection is able to take your database and prepare it for maximum postal savings prior to mail offering NCOA and CASS services. We are also able to assist you in the data pull to ensure your appeal for support is using the proper suggested gift requests. Is this appeal going to use last gift on record or single largest gift? Who is the target audience and based on that what is the proper gift request and should it include an upgrade logic table?
The database within your organization is probably the most expensive item you own and is very valuable so be sure information going into it is relevant and accurate at all times. As they say, Junk In is Junk Out!
Direction Connection is a full service agency offering pre-creative concept strategy, creative design and copy writing, assistance with database selection and donor segmentation, print, production and full mail services and backend campaign analysis.
We create annual appeals, newsletters, annual reports, capital campaign reports, you name it and we can assist in the design creation and printing.
Direct Connection is a full service direct response agency offering service in mail, on-line, radio, TV, outdoor, movie-screen ads, you name it and we can assist you in the creation and implementation of your strategy.
Direct Connection is a full-service agency providing state of the art creative strategy, social media positioning, in-house digital printing, offset printing, bindery, prepress, data services, and complete mailing services and backend data-driven analytics of campaigns. Our team of Strategic Advisors empowers your cause with informed decisions that enable you to optimize your fundraising strategy by focusing on what works — and adjusting what doesn’t through an integrated review process.
Contact Information (click to view)
Contact: Greg Helton
Phone: 909 392-2334
Website: http://www.directconnectionmail.com
Idea Hall
Service Area: While our headquarters are rooted in Orange County, our team operates nationally with team members based in Southern California, New York, Houston and Nashville.
Category Details (click to view)
Data is everything! With access to your platforms, our team can integrate all your marketing, advertising and PR reporting to create a one-stop, fully integrated dashboard. We can provide custom performance data on:
• Site traffic, conversions and other website KPIs
• Social media impressions, followers and engagement
• Media coverage
• Email campaign performance
• Advertising campaigns
• And more.
Idea Hall offers comprehensive services designed to streamline and enhance marketing efforts across various channels. Our team excels in strategic planning, creative development, and data-driven execution of campaigns to achieve targeted business objectives. Our proven phased approach includes market research, audience analysis, and multi-channel outreach, ensuring cohesive and impactful messaging. Additionally, being data-driven, we provide detailed analytics and performance tracking, allowing for real-time adjustments and optimization. With expertise in digital marketing, public relations, and traditional advertising, we act as a pivotal partner in driving brand awareness, engagement, and conversion rates.
Idea Hall is a powerful fusion of branding, PR, marketing and integrated communications. We believe in the power of ideas to transform business and change lives. With experts across branding, public relations, social media, advertising, digital and content creation, we create programs that help our clients find the right solutions for achieving their objectives. As an insight-driven integrated marketing communications agency, we are innovative and transformational with how we approach all work and client.
Data is everything! With access to your platforms, our team can integrate all your marketing, advertising and PR reporting to create a one-stop, fully integrated dashboard. We can provide custom performance data on:
• Site traffic, conversions and other website KPIs
• Social media impressions, followers and engagement
• Media coverage
• Email campaign performance
• Advertising campaigns
• And more.
From crafting creative concepts to designing campaign assets, infographics, data visualizations, publications, social post templates, newsletters, magazine ads, and more, Idea Hall's creative team excels in innovative explorations to make your brand shine. We specialize in transforming complex data into visually compelling and easily understandable formats. By leveraging advanced design techniques, creative thinking, and a deep understanding of information hierarchy, we ensure that information is not only aesthetically pleasing but also effectively communicates key messages. This enhances the accessibility and engagement of the content, making it easier for audiences to digest and act upon the information presented.
Branding is also one of Idea Hall's fortes. With decades of experience in creating and managing brands of all sizes, our team is ready to dive in and bring your brand to life. Our comprehensive branding development services includes:
• Brand Strategy
• Archetype development
• What, Why, Way or Vision, Mission, Values development
• Brand white space analysis and unique positioning
• Brand hierarchy
• Naming
• Corporate/Product Identity (logo)
• Property/Destination Identity (logo)
• Look & feel design
• Photographic style design
• Voice and tone development
• Audio brand, audio monikers, jingles
• Brand style guide
• Brand management and consulting
• Collateral Materials
Idea Hall develops and manages online fundraising initiatives to creatively and effectively maximize donor engagement and contributions. Our services include creating compelling digital content, designing user-friendly donation platforms, and implementing targeted email and social media campaigns. By leveraging advanced analytics and donor segmentation, our team strives to optimize campaign strategies to reach and resonate with specific donor groups. We also provide detailed performance tracking and reporting, allowing for real-time adjustments and enhanced campaign effectiveness.
Idea Hall orchestrates seamless and memorable events tailored to meet specific client objectives. Whether it's a public or private event, a launch, a conference, a celebration, a seminar, or a webinar, our services include comprehensive event design, logistical coordination, vendor management, and on-site execution. Additionally, we excel in media relations, ensuring your event garners the right publicity by reaching out to relevant media outlets and influencers. By leveraging our expertise in project management, public relations, creative design, and industry relationships, our team ensures every detail is meticulously planned and flawlessly executed. With a focus on delivering exceptional experiences, Idea Hall transforms visions into reality, leaving a lasting impression on attendees.
With a strong background in communications-based programs, Idea Hall understands how important a public relations program is for any organization. Our team looks at public relations programs holistically and strategically to ensure that all tactics align to meet any strategic communications goals. Our PR services include:
• Media Relations
• Community Engagement
• Social Media
• Events
• Influencer Relations
• Stakeholder Relations
• Public Information
• Public Outreach
• Crisis / Issues Communication
• Thought Leadership
• Internal Communications
• Diversity, Equity & Inclusion (DEI) strategy and communications
Simply put, strategy is the “HOW” we will position the organization, services or product to appeal to its audiences. Idea Hall is often called on for its strategic counsel including:
• Research and data analysis
• Strategic planning / integrated marketing plan development
• Brand strategy
• PR Strategy
• Content strategy
• Lead generation strategy
• Fractional CMO consulting
• Diversity, Equity & Inclusion (DEI) strategy and consulting
• Working Genius® assessments and consulting
• Community outreach strategy
• Data Dashboard set up and analysis
The work product is confidential, but our client roster includes:
• Martin Luther King, Jr. Center’s “Non-Violence 360” product launch
• Sandra Day O’Connor Institute’s “Civics for Life” initiative
• Ignite Capital
• Goodwill Industries of Orange County
• University of California, Irvine “brand experience”
Idea Hall creates high-quality video content that effectively communicates your brand's message and captivates your audience. Our services include concept development, scriptwriting, filming, editing, motion graphics, and post-production. By leveraging state-of-the-art equipment and industry-leading techniques, our team produces engaging videos for various platforms, including social media, websites, commercials, and corporate presentations. Additionally, we offer strategic guidance on video marketing to maximize reach and impact, ensuring your videos achieve the desired results.
Idea Hall specializes in creating innovative and user-centric websites that enhance brand identity and improve user experience. Our comprehensive website design and development services include responsive design, custom development, and search engine optimization (SEO). Building on brand development and utilizing cutting-edge technologies and best practices, we ensure that every website brings the brand to life, is visually appealing, functional, and optimized for performance across all devices. Our team also provides hosting, ongoing support, and maintenance to keep your site updated and secure. With a focus on delivering tailored solutions, Idea Hall helps businesses establish a strong online presence and achieve their digital goals.
Contact Information (click to view)
Contact: Rebecca Hall
Email: info@ideahall.com
Phone: 714.436.0855
Website: https://ideahall.com/